Digital marketing uses digital technologies and media to achieve marketing goals. With the
advent of digital media, digital marketing strategies have gained a lot of importance among …

The demand for ethnic foods has increased worldwide, due to the influences of ethnic
diversity, globally sourced food, cultural experiences, and media exposure. Despite the …

This research aims at evaluating the traditional communication channels, and the possible
impact that it may have on consumers purchase decision, particularly toward their choices of …

Marketing personnel are constantly analyzing the patterns of buying behavior and purchase
decisions to predict the future trends. Consumer behavior can be explained as the analysis …

Globally, there is a growing demand for food away from home as a result of higher incomes,
changes in consumption patterns, changes in household composition, and the time …

With the rise of social media, it may impact more on consumer decisions more. Consumers
increasingly read online reviews and publish their ideas and thoughts on social media …

In the post-COVID-19 era, the Indian restaurant industry increasingly relies on digital menus
to influence consumer behavior. This study explores the impact of Perceived Convenience …

Incorporating recent calls for understanding firm equity risk in relation to a firm's marketing
efforts, this study examined the impacts of firm-level advertising spending on firm equity risk …

Implementing marketing strategies is crucial for hospitality organisations to reach their target
markets and improve their performance and competitive advantage. Hence, this study …

Konaklama işletmelerinin küreselleşmenin hızla arttığı bir ortamda geleceğe güvenle
bakabilmeleri için ürettikleri turistik mal ve hizmetleri sürdürebilir bir şekilde pazarlamaları …