How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach
N Sharkasi, G Agag - Journal of Marketing Analytics, 2024 - Springer
This study explores the effect of perceived risk PR and perceived affective and cognitive
trust, PAT and PCT, respectively, on the intention to engage with Facebook FB adverts. Most …
trust, PAT and PCT, respectively, on the intention to engage with Facebook FB adverts. Most …
[PDF][PDF] A Bibliometric Analysis of Key Drivers of Online Impulse Buying Behavior
J Tania, T Oktavia - Journal of System and Management Sciences, 2024 - aasmr.org
The current Industrial Revolution has become the main driver in technological progress in
various sectors, including the process of purchasing goods that we carry out. Technological …
various sectors, including the process of purchasing goods that we carry out. Technological …