The study aims to summarise and classify the existing research and to better understand the
past, present, and the future state of the theory of customer experience. The main objectives …

Purpose The purpose of this paper is to investigate the influence of perceived brand
leadership of an e-commerce website on satisfaction and repurchase intention. Moreover …

This article investigates the effects of online convenience and shopping experience on
consumer satisfaction and future purchase decisions by applying a different view to explain …

Purpose–The purpose of this paper is to look at the factors driving online shopping and to
develop an understanding of the factors influencing the online shopping by the consumers …

Purpose Stimulated by trends in group purchasing and online social communities,
consumers are changing their shopping behavior and increasingly turning to websites for …

With the rapid diffusion of smart devices, retailers provide new forms of interactive
communication channels, enabling their consumers to access through the mobile channel …

A few study examined the impact of value and aspects of behavioral intention in virtual
environment. The aim of this study is to examine the impact of emotional value (VE), social …

Decision science researchers have studied the influence of information overload
extensively. Current electronic word of mouth (eWOM) research suggests that too much or …

Purpose Online shopping is expected to continue without slowing down because of the
advantages that it presents to consumers in the digitalising world. This study aims to …

The focus of this study is to explore the antecedents of online repurchase intention (RI) of
university students in Malaysia. The aim of this study is to examine online RI, specifically to …