Consumption can be more than just a necessity; it can become a leisure activity. With the
emergence of e-commerce and social media, products and services are just one click away; …

This study investigates the effect of hotel website quality, social presence, affective
commitment, and e-trust on travelers' online hotel booking intentions. Smart-PLS software …

Gamification on the mobile platform through the concept of online games has the potential to
create unprecedented engagement with customers. With the growth in the gamification …

Background: Gamification is a trend that has emerged with the growth of e-commerce. Given
the wide range of human characteristics, determining which gamification elements perform …

Despite the growing research interest in the benefits of sustainability certificates to
businesses, their impact on hotel firms' financial performance at the competitive set …

This paper attempts to empirically analyze green/healthy B&B promotion strategies for
tourism recovery after the first wave of COVID-19. The survey will be meaningful in the real …

Purpose To explore the impact of luxury hotel brands' technologies on guests' perceived
value enhancement and its consequences, this study aims to examine how task–technology …

Purpose The aim of this paper is to explore the relationship between perception of service
quality, student satisfaction, switching barriers on behavioural intentions among private …

The study aims to investigate the formation of customer loyalty among luxury restaurant
patrons in Korea. Moreover, the study investigated how the restaurants' performance could …

Drawing on signaling theory, this research aims to examine the impact of brands' Facebook
page characteristics (information variety, information currency, and responsiveness) and …