The Role of Social Networks in Online Marketing and Measurement of Their Effectiveness–The Case Study
H Mohelska, M Sokolova - Conference on e-Business, e-Services and e …, 2018 - Springer
This paper is devoted to online marketing tools and primarily focuses on the use of social
networks and measuring their effectiveness. The theoretical part briefly presents the topic of …
networks and measuring their effectiveness. The theoretical part briefly presents the topic of …