Purpose The purpose of this study is to explore the acculturation caused by the Korean
wave among Indonesian Muslim consumers, especially in the food and cosmetic sectors …

Technological developments over the last few years have led to a strategy transformation
from conventional to online. This digital marketing strategy is carried out by many local and …

Having an attractive appearance is now not only for women but also for men. Taking care of
the body, especially the face has become a new culture that has shifted the masculine side …

Perkembangan produk perawatan kulit (Skincare) yang sedemikian pesat lewat media
sosial telah mengubah paradigma model pemasaran digital umumnya. Artikel ini …

Green marketing activities have become one of the business strategies that can be done to
maintain environmental sustainability. The quality of a product will be more qualified when …

Male skincare products are growing in Indonesia along with the metrosexual phenomenon.
However, Indonesian culture is not completely ready for metrosexual behavior and more …

Tujuan penelitian ini untuk menggambarkan representasi maskulintas melalui Massimo
Torricelli sebagai tokoh utama pada film 365 Days (2020). Penelitian ini mengungkap tanda …

In the contemporary environment, modern men are aware of their looking as women
compare to previous decade. The majority of men nowadays believed that a healthy skin is …

The purpose of this study is to identify which factor that impact to the men's attitude towards
purchase intention of skin care product for men by Ertos Beauty Care clinic. This research …

Over the last decade, many studies have started to focus on understanding customer's green
purchase intentions or revisit intentions since the increasing importance of environmental …