Examining Public Responses to Transgressions of CEOs on YouTube: Social and Semantic Network Analysis.
In what was labeled the" nut rage" incident, the vice president of Korean Air, Hyun-Ah Cho
(Heather Cho), demonstrated behavior that exemplifies corporate transgression and …
(Heather Cho), demonstrated behavior that exemplifies corporate transgression and …
Factionalism and schisms: Analyzing network structure and characteristics of online opinion leaders in an international religious crisis
J Morehouse, B Boatwright - Journal of Contingencies and …, 2024 - Wiley Online Library
This study addresses gaps in the crisis communication literature by examining the role and
influence of online opinion leaders in an overlooked type of crisis—organizational …
influence of online opinion leaders in an overlooked type of crisis—organizational …
Crisis Communication in the Face of Data Breaches
J Ruohonen, K Hjerppe, K Kortesuo - arXiv preprint arXiv:2406.01744, 2024 - arxiv.org
Data breaches refer to unauthorized accesses to data. Typically but not always, data
breaches are about cyber crime. An organization facing such a crime is often also in a crisis …
breaches are about cyber crime. An organization facing such a crime is often also in a crisis …
Strategic Formation of CEO Apologies: Emulating Post-Crisis Public Statements Through GPT-4
JA Park, HJ Kim - Customer Needs and Solutions, 2024 - Springer
In this research, we delve into the capacity of the GPT-4 artificial intelligence model to
emulate CEO apology statements during crises, which are significant in shaping public trust …
emulate CEO apology statements during crises, which are significant in shaping public trust …
Social Media Management Strategies in Influencer Marketing: Lessons for Building Stakeholder Relations and Brand Crisis Management
J Hurt, ME Beadle, S Park - Journal of Safety and Crisis …, 2024 - collected.jcu.edu
Based on the two-step flow model, this study examines how social media influencers
manage brands through three aspects, including content strategies, engagement, and …
manage brands through three aspects, including content strategies, engagement, and …
Can a Ceo's Authentic Communication Protect an Organization's Reputation? Insights from Monitoring Publics' Social Media Reactions Toward Zoom's Layoff …
Y Luo, JA Choi - Insights from Monitoring Publics' Social Media … - papers.ssrn.com
In light of the development in AI (artificial intelligence), public relations scholars have
stressed the importance of utilizing AI in conducting social media monitoring. In this study …
stressed the importance of utilizing AI in conducting social media monitoring. In this study …