This study aims to examine whether there is an influence of FoMO, influencer on intention to
buy. The data collection method is through distributing questionnaires to generation Z born …

Wardah as a local brand, offers a variety of sunscreen products to protect the skin from the
sun and pollution. Wardah utilizes diverse marketing strategies, including electronic word of …

Dalam era digital, pengaruh dari influencer endorsement dan online consumer review telah
dijadikan sebagai hal penentu dalam membentuk perilaku konsumen, terutama dalam …

Penelitian ini bertujuan untuk menguji pengaruh Online Customer Review, Influencer dan
Affiliate Marketing terhadap Minat Beli. Selain itu juga bertujuan untuk mengetahui …

The purpose of this research is to analyze the digital marketing communication strategy
carried out by influencers through TikTok Live Streaming. The basic concept used in this …

This research aims to analyze the experience of active tiktok users in shopping through the
tiktok shop in Banyumas Regency. The Tiktok application is one of the social media …

This research aims to analyze the phenomenon of endorsement in the context of Islamic
business ethics using a descriptive qualitative method. Through interviews and observations …

This study aims to determine the relationship between income, discount, and influencer on
purchasing decisions of 20 consumers at TikTok Shop who live in Malang and want to know …

Penelitian ini bertujuan untuk mengukur pengaruh komunikasi persuasif yang dilakukan
melalui akun TikTok@ tasyafarasya terhadap minat beli produk kecantikan Somethinc di …

The most basic technology used by user is the use of the internet with all the activities and
activities undertaken. Internet usage has been increasing every year since January 2013 …