Digital transformation has become a critical topic for organizations that want to stay
competitive in today's digital age. The widespread use of digital technologies has brought …

Sažetak Information technologies have caused radical changes in many areas, they have
also changed marketing activities. Today, marketing activities are carried out in digital …

Sažetak Otpornost se na individualnoj razini promatra kao sposobnost pojedinaca da se
oporave od nepovoljnih okolnosti, odnosno kao proces prilagodbe nepovoljnim …

Digital transformation, often characterized as one of the main phenomena facing the current
economy and society, exerts a strong influence on the business environment. The transition …

Particularly in this digital era, industry practitioners and academics have been paying
intense attention to the retail sector's increasing complexity as a result of the internet of …

The study will use a mixed approach, involving desk research and survey. This study
collects data from on tourists and local community, and tourism stakeholders (eg …

El presente articulo explora el perfil del comprador sordo en la ciudad de Cali y el
comportamiento del consumo digital así como las dificultades que enfrenta al momento de …

The relevance of the research topic is explained by new trends of consumer behavior that
affect the choice of products and purchase decisions. The article presents the outcomes of …

Sažetak The main objective of this study is to examine the differences in Facebook usage
practices between social and commercial entrepreneurs. The research is based on the …

The present study was developed to understand the consumer's perception of purchasing
wine online, verify whether Social Networks are a good source of information about wine …