U Gretzel - Annals of tourism research, 2011 - Elsevier
Intelligent systems sense their environment and learn from the actions they implement to reach specific goals. They are increasingly used to support tourist information search and …
Neuromarketing is an emerging field in which academic and industry research scientists employ neuroscience techniques to study marketing practices and consumer behavior. The …
Out of all the human senses, touch is the one that is most often unappreciated, and undervalued. Yet, the surface of the human body, the skin, is actually one huge sheet of …
C Flavián, R Gurrea, C Orús - Journal of Interactive …, 2019 - journals.sagepub.com
The multichannel marketing literature consistently shows that consumers who use multiple channels in their purchase journeys are more satisfied, loyal, and can be more profitable …
Most theories of relationship marketing emphasize the role of trust and commitment in affecting performance outcomes; however, a recent meta-analysis indicates that other …
C Spence, A Gallace - Psychology & Marketing, 2011 - Wiley Online Library
Touch plays an important, if often underacknowledged, role in our evaluation/appreciation of many different products. It is unsurprising, therefore, that there has been such a recent …
L Panzone, D Hilton, L Sale, D Cohen - Journal of Economic Psychology, 2016 - Elsevier
The aim of this research is to examine whether socio-demographics, implicit and explicit attitudes towards the environment predict sustainable consumer behaviour, measured using …
NC Smith, DG Goldstein… - Journal of Public Policy & …, 2013 - journals.sagepub.com
Defaults have such powerful and pervasive effects on consumer behavior that they could be considered “hidden persuaders” in some settings. Ignoring defaults is not a sound option for …
The rise of AI-based chatbots has gradually changed the way consumers shop. Natural language processing (NLP) technology and artificial intelligence (AI) are likely to accelerate …