A large and growing body of empirical research shows that social relationships and the
networks these relationships constitute are influential in explaining the processes of …

Over the past 100 years, social science has generated a tremendous number of theories on
the topics of individual and collective human behaviour. However, it has been much less …

We analyze the adoption of nonpharmaceutical interventions in the Organisation for
Economic Co-operation and Development (OECD) countries during the early phase of the …

Relationships and the pattern of relationships have a large and varied influence on both
individual and group action. The fundamental distinction of social network analysis research …

This paper is motivated by the success of YouTube, which is attractive to content creators as
well as corporations for its potential to rapidly disseminate digital content. The networked …

This research considers how different features of informal networks affect knowledge
transfer. As a complement to previous research that has emphasized the dyadic tie strength …

Social Capital, the advantage created by location in social structure, is a critical element in
business strategy. Who has it, how it works, and how to develop it have become key …

We study how opinion leadership and social contagion within social networks affect the
adoption of a new product. In contrast to earlier studies, we find evidence of contagion …

The increasing emphasis on understanding the antecedents and consequences of customer-
to-customer (C2C) interactions is one of the essential developments of customer …

488 over time among the members of a social system." This quite general formulation
includes communication and influence processes operating both on and within populations …