The study aims to examine the impact of socio demographic, marketing mix and
greenwashing variables on the green purchasing intention (GPI) of Generation Z (Gen Z) …

It is believed that environmental causes will grow in fervor with members of Gen Z. This
study explores the main factors of green marketing affecting young Portuguese green …

WEIRD countries (Western, Educated, Industrialised, Rich, Democratic) consume well above
the earth's capacity to produce. Non-WEIRD countries look on, with justifiable envy and want …

The concept of green/sustainable apparel in developing nations is still nascent. Therefore,
the present research explores the consumers' attitudes and intentions toward sustainable …

Purpose Consumer green behavior is a spotlight topic in both theoretical and practical
business environments. This study aims to investigate the primary drivers of green intention …

This study investigates the sustainable purchasing behaviors of Generation Z in Saudi
Arabia, providing an insightful exploration by integrating the theory of planned behavior and …

This study endeavors to delve into the intricate study of public preferences surrounding
green consumption, aiming to explore the underlying reasons of its low adoption using …

The millennial generation plays a crucial role in consumer decision-making and has great
potential in driving the transformation towards more sustainable consumption patterns. This …

English On a global and regional scale, Indonesia has one of the least environmentally
sustainable economies in the Asia-Pacific region. Consumption is one of the key factors …

The millennial generation plays a crucial role in making consumer decisions and has
significant potential to drive the transformation towards more sustainable consumption …