This paper inspects the relationship between purchase intention in social media context and
relevant factors namely: Trust, perceived risk, online behavioral advertising, and social …

E-commerce business grows over time and has changed retail business behavior all over
the world. To expand, e-commerce uses ads personalization to study customer needs and …

Çevrimiçi davranışsal reklamcılık, hedefli reklamcılığın özel bir türüdür. Çevrimiçi
davranışsal reklamcılık için, çoğunlukla 'çerez (cookie)'yüklemeleri sonucunda …

Iklan pada dasarnya bertujuan untuk memengaruhi masyarakat. Dalam prosesnya, iklan
dapat bersifat informatif atau manipulatif. iklan juga bertujuan memberikan gambaran …

The paylater feature is a digital payment feature that uses an e-commerce platform,
purchasing goods among teenagers is very lacking due to the economic conditions that are …

With the increasing pace of internet usage, digital advertising is the fastest growing and
promising field in the era. From the traditional advertising techniques to behaviorally …

This study aims to measure e-customer satisfaction through e-customer experience, and
consumer attitudes towards mobile augmented reality ads (MARA) in the cosmetics …

The rapid development of the Internet, the World Wide Web, and Digital Technology has
driven the human way of interacting and information gathering in recent years. The …

Son yıllarda pazarlama ve reklamcılık alanı önemli değişmelere ve gelişmelere sahne
olmuştur. Özellikle internetin günlük hayatın her alanında artan bir biçimde yer almaya …

This study aims to examine the causality relationship among destination image, tourist
motivation, service quality and perceived value on tourist satisfaction and loyalty. Population …