The paper surveys the literature on cooperative advertising in marketing channels (supply
chains) using game theoretic methods. During the last decade, in particular, this literature …

This paper reviews articles on cooperative advertising, a topic which has gained substantial
interest in the recent years. Thereby, we first briefly distinguish five different definitions of …

Under the background of the aging population and the improvement of people's quality of
life, the demand for household medical devices is expanding, which has huge market …

Abstract Green Credit Policy (GCP) in South Korea is an environmentally friendly regulation
that enables manufacturers to reduce pollution by cooperating with suppliers. The main …

Artificial intelligence (AI) has penetrated the marketing landscape and is having a profound
impact on businesses' communication strategies. With AI coming under the spotlight, we …

A variety of continuous-time differential functions have been developed to investigate
dynamic advertising problems in business and economics fields. Since major dynamic …

In this study, a joint pricing, advertising and inventory control problem will be investigated for
a firm selling perishable products with psychic stock effect. The proposed problem is …

Abstract Information spreading in a population can be modeled as an epidemic.
Campaigners (eg, election campaign managers, companies marketing products or movies) …

In this paper, we develop a duopoly game using the Hotelling model, in which customers are
uniformly distributed along the Hotelling line, and a brick-and-mortar retailer who sits on the …

Consumers are susceptible to reference price effects when they make purchase decisions
for a certain product. Meanwhile, the sales price and advertisement are the determinable …