Multichannel customer management is the design, deployment, coordination, and
evaluation of channels through which firms and customers interact, with the goal of …

The authors discuss the motivations for this special issue and propose a conceptual
frameworkpertaining to the issue's theme. Using this frameworkas a backdrop, they then …

Digital innovation (DI) has garnered considerable attention across a broad array of
literatures. However, empirical evidence about the impact of DI on business model …

A retail business model articulates how a retailer creates value for its customers and
appropriates value from the markets. Innovations in business models are increasingly critical …

The notion of 'hype'is widely used and represents a tempting way to characterize
developments in technological fields. The term appears in business as well as in academic …

A basic yet crucial question is: why should the firm engage in database marketing? We
discuss three fundamental motivations: enhancing marketing productivity, creating and …

In the context of the wars between the upstart Internet retailers and the existing bricks-and-
mortar retailers, many e-marketing techniques were invented. This article develops a single …

Purpose–In the internet economy, the business model of web portals has spread rapidly
over the last few years. Despite this, there have been very few scholarly investigations into …

Vorwort zur dritten Auflage" Die Rückkehr der Dotcoms"-mit diesem Titel diagnostizierte die
angesehene Wo chenzeitung DIE ZEIT am 17. Oktober 2002 das Ende des Niedergangs …

The onset of Internet marketing is revolutionising marketing practice. Although growth in
sales of goods and services online has been dramatic, very little research has addressed …