Data science is the foundation of our modern world. It underlies applications used by billions
of people every day, providing new tools, forms of entertainment, economic growth, and …

Some online display advertisements are annoying. Although publishers know the payment
they receive to run annoying ads, little is known about the cost that such ads incur (eg …

The use of colors to enhance the reading of people with dyslexia have been broadly
discussed and is often recommended, but evidence of the effectiveness of this approach is …

Knowledge of the mental workload induced by a Web page is essential for improving users'
browsing experience. However, continuously assessing the mental workload during a …

Warning messages are fundamental to users' security interactions. Unfortunately, they are
largely ineffective, as shown by prior research. A key contributor to this failure is habituation …

The availability of large volumes of interaction data and scalable data mining techniques
have made possible to study the online behaviour for millions of Web users. Part of the …

Fine-grained search interactions in the desktop setting, such as mouse cursor movements
and scrolling, have been shown valuable for understanding user intent, attention, and their …

Studying human behavior is of particular interest within the field of Human-Computer
Interaction (HCI) as it can provide insight into human performance. Prior HCI research …

Business platform models frequently require continuous adaptation and agility to allow new
experiences to be created and delivered to customers. To understand user behavior in …

User eXperience (UX) has been used to achieve improvements in digital information
systems based on how people perceive them. In particular, this paper establishes a …