Whereas the motivational aspects of pay are well-documented, the notion that high pay
leads to high levels of satisfaction is not without debate. The current study used meta …

A substantial body of research evidence has now accumulated in the reference price
literature. One stream of research has identified the antecedents of reference price and has …

Building on a textbook description of associative memory, we present a model of choice in
which a choice option cues recall of similar past experiences. Memory shapes valuation and …

Downward extensions fuel the continuous growth of the luxury sector and the introduction of
product lines at accessible prices. Does this blur the traditional concept of luxury associated …

Price is considered one of the most important attributes in consumer's choice. On the other
hand, consumer's knowledge about price tends to be imprecise. This study aims at providing …

Does money buy happiness, or does happiness come indirectly from the higher rank in
society that money brings? We tested a rank-income hypothesis, according to which people …

We present a theory of decision by sampling (DbS) in which, in contrast with traditional
models, there are no underlying psychoeconomic scales. Instead, we assume that an …

Prior research has firmly established that consumers draw benefits from a firm's engagement
in corporate social responsibility (CSR), especially the feeling of a “warm glow.” These …

Монография является подведением итогов научных разработок автора за 10 лет. В
ней обозначены основные положения психологии потребления (другое название …

How do workers make wage comparisons? Both an experimental study and an analysis of
16,000 British employees are reported. Satisfaction and well‐being levels are shown to …