Packaging is a key tool to serve as a vehicle for communication between customers and the
food industry. The food industry is continually investigating new technologies to improve and …

The paper examines the sustainable consumption behavior of two emerging countries,
China and India. The conceptual framework incorporates egoistic value, social consumption …

Consumers' health and environmental concerns drive demands for organic green goods.
This perspective compels businesses to create organic green goods using sustainable …

Purpose This study extends the Theory of Planned Behavior (TPB) and analyzes the
influence of skepticism (SKP) on the purchase intention (PI) of organic products, through the …

This study aims to examine how these factors—egoistic and altruistic values and social
consumption motivation-stimulus factors—influence sustainable consumption behaviour …

Scholars have devoted much attention to explaining consumers' green consumption
behavior as its importance continues to grow. In this study, we propose a new theoretical …

The present research aims to extend the value-belief-norm model by including health
values, health consciousness, healthy eating beliefs, and trust in organic food as the …

Climate change due to anthropogenic activities is a major cause of concern. To support and
implement the ongoing research and development in the field of sustainable production, it is …

This study examines the significant differences between the socio-demographic
characteristics of Millennials in Malaysia and their intention to purchase organic food. In …

Purpose The purpose of this study is to investigate how the different generations of
consumers behave in the field of healthy and quality food consumption, considering their …