There are a lot of myths and untruths in marketing, or claims unsupported by data, which are further exploited both in practice and in academia. The task of academics should therefore …
The aim of the diploma thesis is to explore the buying behavior of Indian consumers, examining the various factors that influence their purchasing decisions. A diploma thesis …
O Mikšík, H Starzyczná - 27th European Scientific Conference of …, 2023 - pefnet.mendelu.cz
In 2019, the first case of COVID-19 emerged. At that time, many people could not imagine that a local problem could become a global pandemic that would affect people's daily lives …