The neuromarketing phenomenon has led to a makeover in the marketing area, and its
application in the business world has generated a better insight into understanding diverse …

Social decision making is a highly complex process that involves diverse cognitive
mechanisms, and it is driven by the precise processing of information from both the …

The appearance of food provides certain expectations regarding the harmonization of taste,
delicacy, and overall quality, which subsequently affects not only the intake itself but also …

Guiding visual attention to specific parts of an interface is essential. One powerful tool for
guiding attention is gaze cues, that direct visual attention in the same direction as a …

In this preregistered study (https://osf. io/s4rm9) we investigated the behavioural and
neurological [electroencephalography; alpha (attention) and theta (effort)] effects of dynamic …

As humans are social beings, human behavior and cognition are fundamentally shaped by
information provided by peers, making human subjective value for rewards prone to be …

Eye gaze communicates a person's attentional state and intentions toward objects. Here we
demonstrate that this important social signal has the potential to distort time perception of …

Esta investigación se enfoca en la obtención de la estructura intelectual del área científica
del neuromarketing y la neurociencia del consumidor. Para ello, se realiza un análisis …

A pioneering neuroscientist reveals how brain science can transform how we think about
leadership, team-building, decision-making, innovation, marketing, and more. Leadership is …

Purpose The purpose of this paper aims to investigate the effect of a model's eye gaze
direction on the information processing behavior of consumers varying based on their …