Although several researchers have studied entrepreneurial Marketing (EM), comprehensive
testing of the EM integrative model has not been studied by previous researchers. Previous …

İnsan kaynağının giderek önem kazandığı günümüz iş dünyasında işletmelerin verimliliğinin
ve devamlılığının sağlanması için insanı temel alan çalışmaların artması önem arz …

Purpose The purpose of this paper is to explore the impact of market orientation on firm
performance of software houses and examine the mediating firm innovativeness in the …

Business performance is a critical aspect that demands significant attention from firms as it
serves as the primary determinant of organizational success and sustainability. The …

Responsible tourism is a new approach which ensures that local communities have a fair
share of benefits in developing tourism. It aims to create better tourism destinations and …

People tend to search product information from various online media. Although high
perceived message consistency is crucial to a brand's success, how multiple online brand …

In Nigeria, particularly in the insurance industry, the issue of corporate governance practices
came into life with the increasing trend of frauds, financial scandals, bankruptcies, nonclaims …

This article conducts a systematic review of the determinants of Small and Medium
Enterprises (SMEs) performance over the period 2010-2024. The method used is a …

The quest for the diversification of Botswana's mineral-led economy necessitates an
examination of other performing ones such as the Tourism-Transport and Finance …

Tüketim pratiklerinin çevrimiçi platformlara artan bir ivmeyle kayıyor olması, beraberinde
işletmelerin bu platformlardan yapılan alışverişlerde tüketicilerin olumlu bir deneyimle …