As consumers continue to struggle with issues related to unhealthy consumption, the goal of
front-of-package (FOP) nutrition labels is to provide nutrition information in more …

We first choose what to eat and then we choose how much to eat. Yet as consumer
psychologists, we understand food choice much better than food consumption quantity. This …

Retail atmospherics is becoming an increasingly important strategic tool for stores and
restaurants. Ambient music and background noise are especially important atmospheric …

This study aimed to find out how “free-from labelling” shapes consumers' perception of food
products and whether the absence of an ingredient is considered an indicator of improved …

There has been an ever-increasing interest in artificial intelligence (AI) in the hospitality
sector. However, it is still unclear how consumers respond to products/services in hospitality …

Foods positioned as natural, all-natural, and 100% natural can be found across a wide
variety of product categories. However, the FDA has not provided a formal definition of the …

The increased prevalence of social media has led brands to utilize influencers for product
endorsements and influence consumer perceptions. Among these influencers, virtual …

The halo effect is a cognitive bias whereby people form an opinion about a characteristic of
an attribute of a product based on their predisposition (positive or negative) toward another …

Natural claims on food products create a large number of positive expectations. This
research aims to reveal which potentially disconfirmed expectations about 'natural'food are …

In this paradigm-shattering book, leading behavioural economist and food psychologist
Brian Wansink-dubbed the'Sherlock Holmes of food'and the'wizard of why'-offers a radical …