Previous research has shown that consumer intentions to adopt innovations are often poor
predictors of adoption behavior. An important reason for this may be that the evaluative …

It has been conjectured that the peer-based recommendations associated with electronic
commerce lead to a redistribution of demand from popular products or" blockbusters" to less …

The success of innovations strongly depends on knowledge about early adopters. Prior
research helps to describe the characteristics of this important customer type. However, not …

Online commercial interactions have increased dramatically over the last decade, leading to
the emergence of networks that link the electronic commerce landing pages of related …

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An online retailer's website acts as a focal point for a company's online identity, not only
encompassing the products and services offered but also presenting the aesthetic image …

As an integration of cutting-edge digital technologies, the metaverse is set to revolutionize
online retailing. This study employed a well-established metaverse automotive retailing …

Marketing researchers have used models of consumer demand to forecast future sales, to
describe and test theories of behavior, and to measure the response to marketing …

Internet sales have transformed the retail business. Today almost all products sold in the
marketplace can be found online, and online retailers constantly engage in promotional …

Increasing sustainable consumption practices of individuals constitutes a crucial pillar of the
global sustainable development strategy. Thus, the purpose of the present study was to …