Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …

Purpose: The usage of social media (SM) by small and medium enterprises (SMEs) received
relatively less attention and the findings in the literature are mixed in terms of the effect of SM …

Micro and small industries (MSIs) must utilize digital technology if they hope to meet
obstacles and endure in a market that is always evolving owing to technological …

The usage of digital marketing has significantly changed how firms, businesses, and
marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube …

This study examines the impact of social media on the behavior and decision-making
processes of travelers while choosing places Social media platforms serve as channels for …

The impact of social media (SM) on small and medium businesses (SMEs) has received less
focus, and the literature is mixed. This study examines how external SM utilization (ESMU) …

The concept of digital marketing is currently fragmented due to the emergence of many sub-
areas of research. This is motivated by the evolution of markets that believe in the …

Purpose The existing literature has emphasized the significance of guiding customers'
participation in innovation as a means for supplier enterprises to obtain innovation …

In order to maintain growth and competitiveness in the modern business environment, digital
marketing must be strategically integrated, especially for Micro, Small, and Medium-Sized …

The digital era has ushered in a transformative shift in commerce, culminating in the rise of e-
commerce as a dominant force in the global market. This study employs a comprehensive …