Web analytics tools and web metrics tools: An overview and comparative analysis

I Bekavac, D Garbin Praničević - Croatian Operational Research …, 2015 - hrcak.srce.hr
Sažetak The aim of the paper is to compare and analyze the impact of web analytics tools for
measuring the performance of a business model. Accordingly, an overview of web analytics …

E-ticaret pazaryeri web sitelerinin dinamikleri: covid-19 pandemi sürecindeki değişim

R Nacar, K Özdemir - … Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2021 - dergipark.org.tr
Bu çalışma e-ticaret pazaryeri web sitelerine ait değişkenler arasındaki ilişkileri ve Covid-19
pan-demisinin söz konusu ilişkilere etkisini analiz et-mektedir. Araştırmanın örneklemi olan …

Optimizing Website effectiveness using various SEO Techniques

S Sharma, S Verma - 2020 7th International Conference on …, 2020 - ieeexplore.ieee.org
Sorting through several web pages and displaying only the relevant web pages is a complex
task in any search engine. SEO is a technique that provides useful and quality information …

Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?

G Filippou, AG Georgiadis, AK Jha - Marketing Letters, 2024 - Springer
Marketing professionals and business owners strive to evaluate the effectiveness of their
marketing investments. With multiple marketing channels at their disposal, understanding …

[PDF][PDF] Factors effecting performance of projects: A conceptual framework

F Alqahtani, E Chinyio, S Mushatat… - International Journal of …, 2015 - researchgate.net
a conceptual framework is developed to reflect key factors which affect the performance and
outputs of projects. It is based on extensive reviews of literature, especially journals and …

[PDF][PDF] A study of web mining application on e-commerce using Google Analytics tool

Y Thushara, V Ramesh - International Journal of Computer …, 2016 - researchgate.net
Web mining is the application of data mining techniques to ascertain knowledge from WWW.
Web mining is applied in E-Commerce to know the browsing behavior of customers. The …

User tracking mechanisms and counter measures

A Ishtiaq, SH Abbasi, M Aleem… - International Journal of …, 2017 - dergipark.org.tr
Online customers have lots of alternatives while making purchase or discovering information
on websites. Now a day, tracking services and passive traffic check are widely used to …

Social capital and electronic word-of-mouth (eWOM) effect toward online purchase intention

A Prasetio, R Hurriyati, PK Sari… - Advanced Science …, 2017 - ingentaconnect.com
A Social media popularity is growing fast lately due to its capability to mimic daily human
social interactivities. The following step that cannot be avoided is the adoption of a social …

An exploratory study of project management competency in Ghana

D Ofori - Journal of African Business, 2014 - Taylor & Francis
Project outcomes in Ghana have been adjudged to be poor as a result of how projects are
managed, the form project management takes, and the project management approaches …

[HTML][HTML] Revolution of Digital Marketing with DeFi Systems for Cultural Organizations

T Fotiadis, DP Sakas, AE Papadopoulou, AG Andreou… - Sustainability, 2025 - mdpi.com
Cultural organizations, such as museums, increasingly seek innovative ways to enhance
their financial sustainability and attract diverse, global audiences. Implementing …