Does information about environmental considerations affect Chinese and UK consumers' purchase intentions for traced foods? A path analysis
S Jin, Y Matsuoka, M Yue, G Jones… - Environment, Development …, 2024 - Springer
Consumers are increasingly focused on making sustainable food choices, necessitating
transparent and trusted systems for providing sustainability information. This can be …
transparent and trusted systems for providing sustainability information. This can be …
“Target” versus “Non-target”: how free gift influences surplus food purchase intention
Y Zhang, X Wang - British Food Journal, 2024 - emerald.com
Purpose Free gifts have become a commonly used marketing strategy. Nevertheless,
whether free gifts can and how this strategy promotes the surplus food purchase intention …
whether free gifts can and how this strategy promotes the surplus food purchase intention …