This study analyzes explicit pieces of advice for effective social media crisis communication
given by researchers in various subdisciplines of strategic communication. The themes are …

This study examines the patterns and trends of social media-related public relations
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …

During the# MeToo movement, social movement organizations (SMOs) played a crucial role
in the online mobilization by utilizing various message frames and appealing hashtags …

Purpose In brand activism, a brand promotes contested sociopolitical causes to highlight its
values. Brand activism also alienates those consumers who disagree with the cause, who …

This paper explores the influence of digital communication− and in particular social media−
on cross-cultural communication, based on the Circuit of Culture model. Scholarly literature …

Purpose The dissemination of fake news has accelerated with social media and this has
important implications for both organizations and their stakeholders alike. Hence, the …

Through thematic analysis of user-generated comments to posts on Chick-fil-A's Facebook
page, this article explores the postmodern concept of dissensus (Lyotard, 1988) as an area …

Abstract Purpose This study uses TikTok as a novel medium to extend the literature on
online activism. It adds to the emergent body of knowledge about playful political …

Traditionally activists have received more attention as external publics than as users of
public relations themselves. This article reviews the dominant literature that positions public …

This paper presents a case study of a digitally enabled mode of transnationally networked
framing by far-right actors. We analyze the reach and strategic aims of the '120 decibels' …