An analysis of nudity in Chinese magazine advertising: Examining gender, racial and brand differences
Y Huang, DT Lowry - Sex Roles, 2012 - Springer
This study gives a most recent view of nudity in Chinese magazine advertising. Focusing on
gender, racial and brand differences, the authors content analyzed 2,058 models in 19 …
gender, racial and brand differences, the authors content analyzed 2,058 models in 19 …
Toward better gender equality? Portrayals of advertising models' occupational status in Chinese magazines
Y Huang, DT Lowry - Journal of International Consumer Marketing, 2015 - Taylor & Francis
This study assesses women's occupational status portrayed in Chinese advertising through
a content analysis of 1,524 models in 12 Chinese magazines. Contrary to the authors' …
a content analysis of 1,524 models in 12 Chinese magazines. Contrary to the authors' …
Is an American Story Better? A Comparison of the Effectiveness of Domestic versus Foreigner Narratives in the Context of Chinese Air Pollution
Narrative messages are a useful tool in communicating health prevention. This study
examines differences in the persuasiveness of narratives when they are ethnicity …
examines differences in the persuasiveness of narratives when they are ethnicity …
Transmedia Storytelling in Advertising: The Mediator Between Orientalism and Occidentalism
HD Karcı - Handbook of Research on Contemporary Approaches …, 2021 - igi-global.com
Otherization has been executed in both Orientalism and Occidentalism for a long time.
People have always been expected to choose either side in a binary opposition such as …
People have always been expected to choose either side in a binary opposition such as …
Towards Better Gender Equality? Portrayals of Women in Chinese Magazine Advertising
Y Huang - American Academy of Advertising. Conference …, 2013 - search.proquest.com
Aiming to assess how advertising reflects women's status in China, this study content
analyzed a sample of 1,524 models in 12 Chinese consumer magazines on their working …
analyzed a sample of 1,524 models in 12 Chinese consumer magazines on their working …