Purpose The purpose of this paper is to provide an overview of theoretical models and
studies dealing with the international marketing strategies in emerging markets and provides …

In spite of the five decade old debate on the merits of student samples, to date, no systematic
review of the practice is undertaken. The need for such a review is warranted considering …

Purpose Numerous studies have examined factors influencing electronic word of mouth
(eWOM) providing behaviour. The volume of extant research and inconsistency in some of …

Understanding consumers' needs and wants has been a major source of success for hotel
organizations. Notwithstanding, investigating the valence of online reviews and modeling …

Helpfulness of online reviews is a multi-faceted concept that can be driven by several types
of factors. This study was designed to extend existing research on online review helpfulness …

While many studies focus on how electronic word-of-mouth (eWOM) affects the readers of
eWOM, this study examines what influences the writers of eWOM. We analyze survey results …

Despite the growing number of studies on online reviews, the impact of visual cues on
consumer's evaluation of review helpfulness has remained underexplored. It is not yet …

Helpfulness of user-generated reviews has not been studied adequately in terms of the
interplay between review sentiment (favorable, unfavorable and mixed) and product type …

With the proliferation of user generated online reviews, uncovering helpful restaurant
reviews is increasingly challenging for potential consumers. Heuristics (such as “Likes”) not …

From a strategy perspective, the growth of social media accelerates the need for tourism
organisations to constantly re-appraise their competitive strategies. This study contributes …