Defining the phygital marketing advantage
Interest in the application of phygital marketing to retail commerce has increased in recent
years. Implicit in this excitement is the notion that physical experiences provide unique value …
years. Implicit in this excitement is the notion that physical experiences provide unique value …
[HTML][HTML] The role of the human-robot interaction in consumers' acceptance of humanoid retail service robots
Abstract The Retail Service Robot (RSR) is a humanoid robot that uses AI service
automation to provide customized shopping assistance. Based upon Computers-Are-Social …
automation to provide customized shopping assistance. Based upon Computers-Are-Social …
I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value
As technology further expands, the relationship between customers and organizations
becomes even more idiomatic, as witnessed by personalized recommendations on websites …
becomes even more idiomatic, as witnessed by personalized recommendations on websites …
The personalisation-privacy paradox: Consumer interaction with smart technologies and shopping mall loyalty
Smart shopping malls integrate a range of smart technologies such as artificial intelligence,
virtual reality and augmented reality. However, there is a lack of research on the …
virtual reality and augmented reality. However, there is a lack of research on the …
How consumer digital signals are reshaping the customer journey
Marketers are adopting increasingly sophisticated ways to engage with customers
throughout their journeys. We extend prior perspectives on the customer journey by …
throughout their journeys. We extend prior perspectives on the customer journey by …
Utilitarian and/or hedonic shopping–consumer motivation to purchase in smart stores
Purpose Recently, smart retail technology has emerged as an innovative technology that
can improve consumer motivation and behavior in smart stores. Although prior studies have …
can improve consumer motivation and behavior in smart stores. Although prior studies have …
Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Purpose This study examined the relationship between perceived personalization and
positive electronic word of mouth, as well as the mediating impact of online advertising …
positive electronic word of mouth, as well as the mediating impact of online advertising …
Open-source face recognition frameworks: A review of the landscape
D Wanyonyi, T Celik - IEEE Access, 2022 - ieeexplore.ieee.org
From holistic low-dimension feature-based segmentation to deep polynomial neural
networks, Face Recognition (FR) accuracy has increased dramatically since its early days …
networks, Face Recognition (FR) accuracy has increased dramatically since its early days …
Artificial intelligence in retail: The AI-enabled value chain
Traditional retailers' business models are facing disruption by new entrants who can deliver
greater value to customers more efficiently. In recent years, authors have argued that the …
greater value to customers more efficiently. In recent years, authors have argued that the …
The future of physical stores: Creating reasons for customers to visit
E Breugelmans, L Altenburg, F Lehmkuhle, M Krafft… - Journal of …, 2023 - Elsevier
This research presents a novel, conceptual perspective on distinctive opportunities available
to retailers with a physical location to create reasons for customers to visit the physical store …
to retailers with a physical location to create reasons for customers to visit the physical store …