Globalization has unlocked and exposed domestic and overseas marketers to superior
market opportunities. Additionally, it presents consumers worldwide with a vast number of …

The study aims to empirically assess the dimensionality, reliability and validity of the
consumer ethnocentrism tendency scale (CETSCALE) in the liberalised economy, India …

Despite sharing a relationship full of strain and conflict since the 1950s, India and China,
both have seen a striking improvement in bilateral trade. It has created many opportunities …