Consumers disclose their private information to merchants when shopping online or
responding to marketing campaigns despite their privacy concerns. Such disclosure is …

The authors propose and find that the mixed results of prior research regarding disclosure
antecedents are due in part to a failure to account for information sensitivity. Using prospect …

Despite mobile device usage being at an all-time high, their utilisation for mobile shopping
activities is inherently low. The study, first, identifies prominent areas of academic concern …

With the amount of online advertising on a steady rise, generic ads noticeably lose
effectiveness. In order to break through the clutter, retailers employ a method called …

With the rise of social commerce, new approaches such as sharing commerce in which the
consumers, businesses and other stakeholders collaboratively perform various commercial …

It is widely known in related literature that trust in a merchant reduces the perceived risk of
an online transaction. However, there are theoretical reasons to postulate that the perceived …

This article provides, through a survey of 295 college students, an empirical analysis of the
effects of situational involvement, perceived risk and trust expectation on the consumer's …

Artificial intelligence assistants (AIAs) such as Alexa are prevalent in consumers' homes.
Owing to their powerful artificial intelligence, consumers may perceive that AIAs have a mind …

Recognizing the growth of Facebook and advertising on this platform in an emerging market,
we conducted a study on the impact of Facebook advertising characteristics on the market's …

Consumers show increasing levels of concern regarding disclosing information to
companies, as retailers' access to their personal information heightens their feelings of …