Integrating concern about the environment into the practice and principles of marketing is an
idea that has been with us since the 1970s. Over time our understanding of the interaction …

This article explores the influence of corporate social responsibility (CSR) and three green
triggers of environment (awareness, concern, and knowledge) on employee well‐being and …

Many consumers have shown positive attitudes towards green consumption; however, these
attitudes do not necessarily translate into intentions or behaviors. To analyze this attitude …

The recent years have witnessed a phenomenal change in quantum and pattern of
consumption in the developing nations of the East. Ever increasing consumption is putting a …

Customer relationship management, or CRM, is a management approach that seeks to
create, develop and enhance relationships with carefully targeted customers in order to …

Policy makers draw on behavioral research to design interventions that promote the
voluntary adoption of environmental behavior in societies. Many environmental behaviors …

Do individuals who are concerned by issues of sustainability also exhibit stronger
entrepreneurial intentions? Given that existing imperfections in the market create numerous …

A review of the literature suggests that traditional segmentation variables (socio‐
demographics) and personality indicators are of limited use for characterizing the green …

This paper presents a critique of the multi-attribute models of Fishbein and Ajzen and the
social–psychological model of altruistic behaviour proposed by Schwartz. The purpose is to …

Humans are at the center of global climate change: The United Nations Sustainable
Development Goals (SDGs) are igniting sustainability with proactive, global, social goals …