Affinity to mnemonic features of social media: Antecedent and consequences
S Mookherjee, S Mohanty… - Journal of Consumer …, 2023 - Wiley Online Library
This research explores consumer loneliness and its resulting preference for mnemonic
features as the psychological antecedents of social media use and studies its consequence …
features as the psychological antecedents of social media use and studies its consequence …