We live in a changing world that can create uncertainty about who we are, and make
extremist groups, identities and ideologies attractive to us. This article invokes uncertainty …

People are fundamentally motivated to establish a shared reality with others to validate their
identity and experiences. Guided by social identity theory, we examine how social identity …

Uncertainty is ubiquitous, and its resolution is a fundamental motivation for human behavior.
People strive to reduce uncertainty, especially uncertainties that reflect on, or are directly …

A key prediction of uncertainty-identity theory is that under conditions of high self-
uncertainty, people will identify more strongly with their group. This has been supported by …

Lowering barriers between polarized groups and the identity silos they inhabit can be
challenging in times of crisis and uncertainty. This article overviews uncertainty‐identity …

Purpose Building on the theory of brand psychological ownership, this paper aims to explore
the mediating role of brand psychological ownership in the relationship between brand …

Deviant tourist behavior (DTB) among Chinese outbound tourists has sparked concerns that
such behavior not only exposes destinations to various negative impacts but also damages …

We examine conspiracy beliefs in the context of misplaced certainty—certainty that is
unsubstantiated by one's own or others' skepticism. A conspiracy theory held with misplaced …

The following paper establishes a measurement of social identity uncertainty. Based on
uncertainty-identity theory, we propose social identity uncertainty is a unique type of self …

Conditions that create feelings of self-uncertainty can motivate people to identify with
groups, particularly distinctive groups with unambiguously defined identities. This idea …