How sales and marketing come together in the pursuit of satisfying customers and achieving
organizational objectives is of key concern to both academics and practitioners …

This paper summarizes nearly four decades of research focusing on the relationship
between the marketing and sales (M&S) functional units within a firm. As the M&S functions …

Creating superior value for customers requires an effective sales-marketing interface (SMI),
but unfortunately these two departments are not always aligned, which drains resources and …

Purpose The purpose of this paper is to understand marketing–sales–service (MSS)
interface from the point of how social media marketing (SMM) platforms are prioritized and …

Why do marketing strategies fail? This persistent question attracts significant attention and
resource investments given its associated performance implications. Existing research …

The launch of a new product is key to any firm's success. Meanwhile, key opinion leaders
(KOLs) have unique advantages in launching a new product in the supply chain, because …

This article addresses the challenges of R&D–sales cross‐functional cooperation by
exploring how HR practices encourage knowledge transfer, minimising peer‐to‐peer friction …

The role of sales has changed dramatically during the last two decades, with sales
becoming increasingly strategic and encroaching on domains that traditionally belong to …

Supplier involvement (SI) for new product development (NPD) entails multiple relationships
between buyers and their suppliers, demanding appropriate coordination mechanisms for …

Retaining talented salespeople is crucial for a company's survival. One effective strategy for
retaining employees is to actively involve them in significant business decisions …