Purpose This study aims to serve as an important resource for customer engagement (CE)
researchers by presenting a comprehensive, up-to-date and objective assessment of the …

The COVID-19 pandemic developed new challenges for global consumers. In response to
this disaster, digital technology users have faced the necessity to adopt and use specific …

Academic literature retains a dearth of empirical evidence of the cutting-edge aspect of
artificial intelligence (AI)-powered digital assistance and digital multisensory cues, despite …

The purpose of this paper is to consolidate published research on customer engagement
(CE), and building on that, to further develop a set of integrated CE elements that fit the …

Although service environments have become increasingly smart due to the infusion of
artificial intelligence (AI) technology, little research has examined AI environments and their …

With the advent of the Online to Offline (O2O) era, the rise of various food delivery platforms
not only provides consumers with more choices, but also allows restaurant operators to …

This study examines the best practices for the optimization of the corporate digital brand
name by taking into consideration customers' behavioral big data and web analytics. In the …

There are continued predictions that user engagement with pro-environmental campaigns
on social media could increase the likelihood of users engaging in more pro-environmental …

Public awareness of the need to protect the environment has been on the rise given the
widespread, continuous degradation of the global environment. Governments and …

Purpose A number of hospitality businesses are understaffed and are experiencing severe
labor shortages, in various contexts. In many cases, hotels and restaurants are finding it …