Past, present, and future scene of influencer marketing in hospitality and tourism management
This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T)
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …
Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity
The social media revolution has significantly transformed marketing plans and practices in
the business world. Firm-Created Content (FCC) and User-Generated Content (UGC) serve …
the business world. Firm-Created Content (FCC) and User-Generated Content (UGC) serve …
Facilitating the pursuit of digital detox tourism with authentic personality
İ Önder, Y Topsakal - Journal of Travel & Tourism Marketing, 2024 - Taylor & Francis
This study aims to examine the factors (mindfulness, mental well-being, escaping from
technostress, social bonding, and novelty) that influence the intentions of past and …
technostress, social bonding, and novelty) that influence the intentions of past and …
Advancements of virtual reality in tourism and hospitality research. A hybrid review using the TCCM framework
A Talawar, S Alathur - Asia Pacific Journal of Tourism Research, 2024 - Taylor & Francis
This paper aims to explore the advancements in VR research within tourism and hospitality
industry using a hybrid review approach combining bibliometric analysis and TCCM …
industry using a hybrid review approach combining bibliometric analysis and TCCM …
[PDF][PDF] Reklamlarda Kadın Temsili Araştırmalarının Sistematik Literatür İncelemesi
F Çelik - Medeniyet ve Toplum Dergisi, 2024 - dergipark.org.tr
Reklamlarda kadınların temsili konusu uzun bir süredir birçok araştırmacının ilgisini
çekmişve bu doğrultuda temsil değişikliklerini araştırmak için çok sayıda çalışma yapılmıştır …
çekmişve bu doğrultuda temsil değişikliklerini araştırmak için çok sayıda çalışma yapılmıştır …
Comprehensive analysis of tempel hamlet digital content reviews: Toxicity, sentiment, and social network
YA Singgalen - International Journal on Social Science, Economics …, 2024 - ijosea.isha.or.id
This research addresses the complexities of digital content analysis, focusing on toxicity,
sentiment, and social network dynamics, employing the CRISP-DM (Cross-Industry …
sentiment, and social network dynamics, employing the CRISP-DM (Cross-Industry …
[PDF][PDF] International Journal of Data and Network Science
M Albojia, S Öza, BG Topalb, T Gökçeka - 2024 - growingscience.com
Social media marketing (SMM) has revolutionized the way businesses interact and engage
with their customers (Ibrahim et al., 2024), particularly in the hospitality industry (Polat et al …
with their customers (Ibrahim et al., 2024), particularly in the hospitality industry (Polat et al …
Authentic leadership: A systematic review and research agenda
There has been a growing interest in authentic leadership as a distinctive style of leadership
and a dynamic research topic. In this direction, the aim of this study is multifaceted. First, we …
and a dynamic research topic. In this direction, the aim of this study is multifaceted. First, we …