Intelligent systems sense their environment and learn from the actions they implement to
reach specific goals. They are increasingly used to support tourist information search and …

This article provides observations on the state of the art in marketing research during 1987-
1997. As such, it updates the earlier state-of-the-art review by Malhotra (1988), which won …

Consumer decision making has been a focal interest in consumer research, and
consideration of current marketplace trends (eg, technological change, an information …

Choice designs traditionally have been built under the assumption that all coefficients are
zero. The authors show that if there are reasonable nonzero priors for expected coefficients …

Retailers who implement a high variety strategy need to ensure that customers are not
confused with the complexity inherent in a wide assortment of options. Experimental …

Economists, psychologists, and marketing researchers rely on measures of consumers'
willingness to pay (WTP) in estimating demand for private and public goods and in …

The authors suggest the use of D-efficient experimental designs for conjoint and discrete-
choice studies, discussing orthogonal arrays, nonorthogonal designs, relative efficiency, and …

Contrary to the common wisdom that more choice is always better, selections made from
large assortments can lead to weaker preferences. Building on the extant literature, this …

Today, consumer reviews are available on the Internet for a large number of product
categories. The pros and cons expressed in this way uncover individually perceived …

Communication and information technologies are adding new capabilities for rapid and
inexpensive customer input to all stages of the product development (PD) process. In this …