Drawing on masstige theory, theory of consumption values, and generational cohort theory,
we examine whether product design influences masstige brand passion (MBP). We also …

Developing new products and services beyond what is required by the needs of users,
market demand and the resources of companies ranks among the top 10 risks leading to …

Supplier engagement (SE) is generally regarded as an essential approach for firms seeking
new product innovation. However, in a social media context, is it true that the more supplier …

Problem framing is pivotal to fostering knowledge and innovation, especially in the modern
environment where problems are often ill defined. However, the managerial literature has …

As a new form of online reviews, Q&A reviews have been recently used by many e-
commerce platforms to compensate for the weaknesses and problems related to trust and …

Drawing on motivation and behavioural theories, this study develops a three-way interactive
model to examine the antecedents and moderators regarding chief executive officer (CEO) …

The paper introduces the idea of consumer-centered carton packaging for pharmaceutical
products, as well as an implemented by means of CAD its design and a 3D-model. The …

Plain language summary Product designers are equipped with the right skills and
knowledge to create new products. This paper describes the entrepreneurial journey of …

The tendency to develop new products and services beyond what is required by market,
users, plans, and the resources in the organization ranks at top 10 of risks of new product …

Аннотация Агентное моделирование является перспективным инструментом
исследования коллективного поведения и обладает высоким потенциалом для …