Customer value cocreation behaviors in hospitality: Antecedents and mediators
CH Yen - International Journal of Hospitality Management, 2023 - Elsevier
Customers in the hospitality industry are essential to cocreating unique and memorable
experiences. Encouraging customer value cocreation behaviors (CVCBs) is crucial for …
experiences. Encouraging customer value cocreation behaviors (CVCBs) is crucial for …
Customer participation behavior and customer citizenship behavior in hotels: Testing co-production and value-in-use as mediators
J Sadighha, P Pinto, M Guerreiro… - Tourism and …, 2025 - journals.sagepub.com
This study investigates customers' contribution to value co-creation by exploring the
associations between customer co-creation behavior, including customer participation and …
associations between customer co-creation behavior, including customer participation and …
Mapping the landscape of marketing technology: trends, theories and trajectories in ecosystem research
N Chotisarn, T Phuthong - Cogent Business & Management, 2025 - Taylor & Francis
The marketing technology ecosystem is rapidly evolving, integrating digital tools and
platforms to transform marketing practices. This study analyses this dynamic and diverse …
platforms to transform marketing practices. This study analyses this dynamic and diverse …
Customer Employee Exchange and Firm Innovative Behavior Among SMEs in Ghana: The Mediating Role of Customer Knowledge Management
DR Adam, SA Husseini - REGIONAL AND BUSINESS STUDIES, 2023 - journal.uni-mate.hu
The study sought to examine the relationship between customer-employee exchange and
firm innovative behaviour (FIB). The mediation effect of customer knowledge management in …
firm innovative behaviour (FIB). The mediation effect of customer knowledge management in …
[引用][C] zur 23. Nachwuchswissenschaftler* innenkonferenz
F Stolzenburg, C Reinboth, T Lohr, K Vogel