Purpose Promotional cues related to notions of fair prices or pricing designed to fit
consumers' needs are prevalent for many service offers. The purpose of this paper is to …

In recent years, regulators have considered several initiatives to lower the threshold for
disclosing risks to investors. We examine two ways in which disclosing more risks can …

We examine how the grammatical subject of a marketing claim affects persuasion. We refer
to this phenomenon as the subject bias and introduce the distinction between users subjects …

Under pressure, people often prefer what is familiar, which can seem safer than the
unfamiliar. We show that such favoring of familiarity can lead to choices precisely contrary to …

Consumers face many options that are presented to them as bargains, but in reality, they
only subjectively construe a fraction of them as valuable. The authors propose that …

As a resource-allocation method, free competition is generally considered more efficient and
fairer than binding assignment, yet individuals' hedonic experiences in these different …

Das Preismanagement hat für Unternehmen einen besonderen Stellenwert als stärkster
Gewinntreiber aufgrund der starken Wirkungen, die sich auf dem Markt bezüglich des …

본 연구는 서비스의 가치 판단이 모호하고 소비자의 행위에 따라 가치가 다르게 지각될 수 있는
참여형 멤버십 서비스 상황에 초점을 맞추어, 설득 메시지의 주체를 다르게 표시함으로써 …

Sharing is a fundamental aspect of consumer behavior. Individuals share their products,
experiences, money, decisions, goals, and sometimes even businesses with others. In fact …

Background: While stroke is becoming increasingly prevalent in young people (< 65 years),
diagnosis, treatment, rehabilitation, and management continue to reflect the needs of older …