The purpose of this study is to ascertain how the Barenbliss brand is impacted by the
visibility, credibility, attraction, and power of celebrity endorsers among Lubuklinggau …

Celebrity and influencer endorsement, a widely used strategy, presents an ambiguous
efficacy in promoting pro-environmental behavior. Past studies in this field have lacked …

The rapid development of live-streaming e-commerce has driven billions of sales revenues
and made customers' purchase intention a life-and-death issue for sellers. This study …

Background “Colorism” or “shadism” contributes to the prevalence of skin lightening and
bleaching practices, which are predominantly observed among females. Acknowledging the …

The face of earth is disturbed because of never ending pollutants from different sources
including textile waste. Some consumers propagate that they are eco-conscious, but their …

This study aims to examine the influence of sports celebrities' personalities as social media
endorsers on customers' purchasing intentions, considering the mediating role of perceived …

The study investigates the impact of celebrity endorsements on the sales performance of the
beverage industry in Ghana, specifically focusing on the dimensions of celebrity credibility …

Today, brand endorsements are becoming more diverse, and innovative methods are
continually being used to enhance brand awareness and experience, thereby enhancing …

The advancement of technology has made everything digitalized and accessible to
consumers, which has allowed businesses to cleverly use celebrities and influencers to …

Objective: To determine the frequency of acne and other relevant side effects as well as the
pattern of topical steroid and fairness cream use among patients presenting with steroid and …