Purpose This study aims to explore the impact of store atmospherics on urban bottom-of-the-
pyramid consumers' behavioural intentions to purchase apparel in an emerging African …

Background/Introduction: Investor trust and brand relationship quality, along with initiatives
for environmental, social, and governance (ESG), have become highly important. Despite …

Business to business (B2B) relationships in South Africa's concrete product market are
characterised as transactional, asymmetrical and adversarial. This study examines the …

Differentiating organization through service quality and engaging customer for long-term
profit motive is a strategic adaptation for the complex competitive retail platform in India …

This study examines the relationship between marketing capabilities and re-patronage
intentions in the retail sector. Building upon dynamic capability theory, expectation …

The Indian retail business has been facing escalating competition, speedy technology
adoption, and diverse customer profiles. Effective new product development, pricing …

Namibia experienced an economic slowdown amid Covid-19 and apparel retailers were
challenged to adapt to the effects of the pandemic on consumers' behaviour. More …

Designers are trained professionals who understand how to effectively visually
communicate based on executing principles of design and an understanding of their …

The objective of this paper is to examine the connections between marketing capabilities,
customer trust, customer satisfaction and their retention in the retail fashion industry. The …

Retaillance is surveillance in a brick-and-mortar retail setting. In today's competitive
landscape, retailers have moved beyond using surveillance practices and technologies for …