This article reports findings from four studies examining blame attribution following service
failures perpetrated by frontline robots or human service providers. Findings show that when …

In the context of the COVID-19 pandemic, the authors conduct three online studies to
examine effects of health messages that use descriptive norms to bring attention to …

When consumers become aware of their inconsistent ethical behavior, they experience
ethical dissonance and attempt to rationalize their past misconduct through neutralization …

Food menus frequently employ dynamic imagery to show their offerings, yet a consensus
regarding its impact on perceived food attributes and purchase intentions remains elusive …

Paradoxical brands are very common in the marketplace, and increasing the appeal of
paradoxical brands to consumers is not only an important challenge for marketers but also a …

Contemporary advertising is increasingly based upon the successful implementation of two
creative design tools, visual metaphors, and “white” space. Yet, despite their established …

Highlights•A 2× 2 between-subject experiment is used to analyze this topic.•Metaphor and
board-writing are effective tools in video lectures.•Social and hypothetical distances and …

Travel photographs play a crucial role in tourism marketing, and implied motion, that is, the
use of techniques that give the illusion of movement,(eg, through the use of blurring …

Purpose This study aims to examine the role of price discounts and how to communite such
discounts for masstige brands. While a price discount might encourage potential (first time) …

This study examines the role of figurativeness and conceptual tension in the effectiveness of
visual metaphors. It proposes that the level of figurativeness is rooted in both visual structure …