Eye-tracking research on sensory and consumer science: A review, pitfalls and future directions
Visual processing is a core cognitive element of sensory and consumer science. Consumers
visually attend to food types, packaging, label design, advertisements, supermarket shelves …
visually attend to food types, packaging, label design, advertisements, supermarket shelves …
The application of biometric approaches in agri-food marketing: A systematic literature review
A challenge in social marketing studies is the cognitive biases in consumers' conscious and
self-reported responses. To help address this concern, biometric techniques have been …
self-reported responses. To help address this concern, biometric techniques have been …
The role of eco-labels in making environmentally friendly choices: an eye-tracking study on aquaculture products with Italian consumers
Eco-labels are crucial in helping consumers make sustainable food choices. However,
previous literature has shown that eco-labels lack visibility and, frequently, are not easy for …
previous literature has shown that eco-labels lack visibility and, frequently, are not easy for …
Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment
Purpose This study aims to explore how specific cues with new manifestations (ie herding
message and price discount information) and customer cognitive style influence attention …
message and price discount information) and customer cognitive style influence attention …
An eye-tracking study on the role of attractiveness on consumers' purchase intentions in e-commerce live streaming
M Ji, Y Liu, X Chen - Electronic Commerce Research, 2023 - Springer
Many platforms and sellers have adopted e-commerce live streaming to attract consumers.
However, little research has been done to understand the effects of attractiveness in e …
However, little research has been done to understand the effects of attractiveness in e …
Order in multi‐attribute product choice decisions: Evidence from discrete choice experiments combined with eye tracking
N Zuschke - Journal of Behavioral Decision Making, 2023 - Wiley Online Library
Over time, research on order effects during information searching and choice tasks has
received thorough attention in marketing, psychology, and economics. When early …
received thorough attention in marketing, psychology, and economics. When early …
Determinants of purchase intention, satisfaction, and risk reduction: The role of knowledge and information search among mortgage buyers
NS Reddy, J Thanigan - Cogent Economics & Finance, 2023 - Taylor & Francis
As housing demand rose post-COVID-19, new mortgage buyers with distinct preferences
are entering the market. Nevertheless, the mortgage purchasing process can prove intricate …
are entering the market. Nevertheless, the mortgage purchasing process can prove intricate …
Transmission of family identity and consumer response: do consumers recognize family firms?
MJ Ibanez, M Alonso Dos Santos… - International Journal of …, 2022 - emerald.com
Purpose Communicating the identity of a family business generates positive results in
consumer response. The paper aims to understanding how the efficient transmission of …
consumer response. The paper aims to understanding how the efficient transmission of …
眼动操纵技术在决策研究中的应用前景: 改变决策行为
林浇敏， 李爱梅， 周雅然， 何军红， 周蕾 - 心理科学进展, 2022 - journal.psych.ac.cn
眼动追踪技术因干扰性低, 客观性强, 获取数据丰富而准确等优点, 被广泛应用于行为决策研究.
通过操纵眼动过程, 可使决策结果按照预期的方向改变, 建立决策过程和结果的因果链 …
通过操纵眼动过程, 可使决策结果按照预期的方向改变, 建立决策过程和结果的因果链 …
[HTML][HTML] Discrete choice experiments with eye-tracking: How far we have come and ways forward
With the increased affordability of eye-tracking technology, its applications in discrete choice
experiments (DCEs) are rapidly increasing. It is critical to understand the current state of …
experiments (DCEs) are rapidly increasing. It is critical to understand the current state of …