[HTML][HTML] UNVEILING THE LINK: DOES DIGITAL MARKETING ADOPTION FUEL SUSTAINABLE GROWTH FOR SMEs IN INDONESIA?

NA Munawaroh, S Sudarmiatin… - TRANSEKONOMIKA …, 2024 - transpublika.co.id
The research indicates that the adoption of digital marketing among SMEs in Indonesia
significantly contributes to their sustainable growth. The study identifies several key factors …

[引用][C] Entrepreneurial Competencies, Innovation Enablers, and Sustainable Competitive Advantage among Micro Firms across Cultures: A Comparative Study of …

S Tehseen, KV Yee, SA Haider… - Journal of Industrial …, 2024 - World Scientific
Recent research on start-up businesses has drawn attention to the central importance of
sustainable competitive advantage (SCA) by accelerating the continuous development of …