The use of conversational agents (eg, chatbots) to simplify or aid consumers' purchase
decisions is on the rise. In designing those conversational agents, a key question for …

Purpose Empirical evidence indicates that cross-industry cooperation is a popular
promotional format in which retailers can engage in market resource sharing and exchange …

The study's objective was to demonstrate the current status of scientific research on sales
promotion by merging the platforms of scientific information systems WOS and Scopus …

Increasingly developing technology has given rise to various innovations, online tickets
have been adopted by several well-known cinemas, one of which is Cinema XXI's M-Tix …

This is the definition of 'Switching Behavior'in the book 'Elgar Encyclopedia of Consumer
Behavior'. Modern commercial landscapes are characterized by rapidly evolving markets …

This study aims to empirically explain the impact of brand image and product quality on
customer loyalty towards Implora Lipstick Products in Palangka Raya. This study employs …