Digital technology is the representation of information in bits. This technology has reduced
the cost of storage, computation, and transmission of data. Research on digital economics …

Purpose Given the progressive growth of e-commerce sales and the rising interest in omni-
channel (OC) retailing amongst academics and practitioners, the purpose of this paper is to …

We investigate how the coronavirus pandemic affected the demand for online food shopping
services using data from the largest agri‐food e‐commerce platform in Taiwan. We find that …

The rise of augmented reality (AR) technology presents marketers with promising
opportunities to engage customers and transform their brand experience. Although firms are …

In this paper, the authors review current literature on retail formats and propose a new
customer-centric framework for retailers to focus on as they continue to innovate and evolve …

The fast-paced growth of e-commerce is rapidly changing consumers' shopping habits and
shaping the future of the retail industry. While online retailing has allowed companies to …

The marketing mix (MM) is an integral part of a firm's marketing strategy sitting at the nexus
between a company and the marketplace. As such, it evolves together with the marketplace …

" According to historians, European trade took off at the end of the 12th century in what is
now the North of France, in the county of Champagne. 1 It is at this period that this county …

This research examines the business impact of online reviews. It empirically investigates the
influence of numerical and textual reviews on product sales performance. We use a Joint …

Computer algorithms are increasingly being used to predict people's preferences and make
recommendations. Although people frequently encounter these algorithms because they are …