Parasocial relationships and social media interactions: building brand credibility and loyalty
Purpose This paper aims to explore how parasocial relationships with Korean celebrity
endorsers on social media result in brand credibility and loyalty. Design/methodology …
endorsers on social media result in brand credibility and loyalty. Design/methodology …
Promoting sustainability on Instagram: How sponsorship disclosures and benefit appeals affect the credibility of sinnfluencers
Purpose When promoting sustainable products on Instagram, influencer marketing can be
an effective tool when they are perceived as credible because consumers usually cannot …
an effective tool when they are perceived as credible because consumers usually cannot …
Do masks matter? Consumer perceptions of social media influencers who wear face masks amid the COVID‐19 pandemic
S Klucarova - Applied Psychology, 2022 - Wiley Online Library
The rapid spread of COVID‐19 brought about an increased use of face masks among the
general public. Focusing on disposable surgical masks in particular, this article examines …
general public. Focusing on disposable surgical masks in particular, this article examines …
A qualitative analysis of adolescents' perspectives on peer and influencer alcohol‐related posts on social media
E Corcoran, H Doucette, JE Merrill… - Drug and alcohol …, 2024 - Wiley Online Library
Introduction Adolescent exposure to alcohol‐related content on social media is common and
associated with alcohol use and perceived norms; however, little is known about how …
associated with alcohol use and perceived norms; however, little is known about how …
Unraveling the dynamics of social media influencers on sustainable purchase intentions and environmental awareness among people with disabilities: a focus on the …
This research explores how social media influencers (SMIs) impact the intentions of people
with disabilities to engage in purchasing behavior and increase their awareness. Using a …
with disabilities to engage in purchasing behavior and increase their awareness. Using a …
From screen to plate: an investigation of how information by social media influencers influence food tasting intentions through the integration of IAM and TAM models
S Khan, A Rehman, R Al Rousan - Journal of Hospitality and Tourism …, 2024 - emerald.com
Purpose The aim of this paper is to explore how information shared by SMIs affects
consumers' food tasting intentions. To achieve this, it integrates the IAM and TAM, in …
consumers' food tasting intentions. To achieve this, it integrates the IAM and TAM, in …
How Influencer Credibility and Advertising Disclosure affects Purchase Intention
In recent years there has been a significant increase in digital advertising through
influencers being active on many social media platforms. Budgets for influencer marketing …
influencers being active on many social media platforms. Budgets for influencer marketing …
Analyzing the Correlation Between Social Media Influencers and Customers' Intention to Buy in the Luxury Market
Purpose: The present study analyzed the impact of expertise, authenticity, and
advertisement disclosure by social media influencers (SMI) on the purchased intention of …
advertisement disclosure by social media influencers (SMI) on the purchased intention of …
[图书][B] Digitalisation: Opportunities and Challenges for Business
We are delighted to write this Foreword for the International Conference on Business and
Technology (ICBT'22) proceedings. I deeply believe in the role of such a conference and …
Technology (ICBT'22) proceedings. I deeply believe in the role of such a conference and …
INFLUENCER COMMUNICATION ON THE SOCIAL NETWORK INSTAGRAM.
EVA KALINOVÁ… - Ad Alta: Journal of …, 2021 - search.ebscohost.com
The topic of influencers has been a widely used word in recent years. It is a person who,
through social media networks, influences the target groups of their followers. The aim of this …
through social media networks, influences the target groups of their followers. The aim of this …